When I was asked recently by a journalist writing a magazine article on wine marketing for my “philosophy or winning recipe” to lead a consumer to fall in love with a wine brand, two things immediately jumped out at me: service excellence by a customer-centric organisation and stories. One can learn about developing a culture […]
If I’ve said this once, I’ve said it a thousand times: Social media is more about sociology and psychology than sales and technology. FACT. Being behind the wheel of many social media platforms and advising clients on their social media strategy means I get to see and experience first-hand what works and what does not. […]
Guess what? The same things that irritate PRs and brand managers about bloggers and influencers, work in reverse too. While writing a post with advice for bloggers and influencers on successfully pitching to PR’s, brand managers and marketers, I also asked some of the bloggers I work with what they most wanted from their side […]
As much as bloggers and influencers get irritated when agencies and marketers send them pitches that are irrelevant, lacking in info or completely generic shotgun approaches, so do PR’s when content creators show the same lack of understanding or even common courtesy. The relationship between PR agencies and content creators doesn’t have to be difficult. […]
Marketers and Marketing Managers, I know you have been tempted to pull out your big scissors and cut your marketing budgets because, let’s face it, times are tough and wine buyers are few during the third prohibition. You probably have a CFO on your back about your 2021/2 marketing budget and now, more than ever, […]
For many producers, great wine reviews do not come around often enough, especially if they come from a reputable wine critic, well-known wine personality or acclaimed magazine. But should the day arrive where a Michael Fridjhon, Tim Atkin, Christian Eedes or Jancis Robinson sings your wine’s praises, it is important to maximise the review to […]
With the change of seasons comes the beautiful transformation of our vineyards from vibrant and lively greens to deep oranges, golden hues and bright reds as summer gives way to a much-needed resting period – resting for the plants, that is, not for the people who work with them. Seasonal Vineyard Maintenance Once harvesting is […]
I’m sure a lot of you have given much thought to the branding elements of your blog, business and website, such as the name and logo, and that you may be reasonably happy with the choice you have made. But unless you have paid a creative agency thousands of ZAR’s to do research and come […]
It is known as the Heartbreak Grape. Despite its popularity, Pinot Noir is not the easiest grape to cultivate. It is very thin-skinned, which makes it liable to get damaged in the vineyard. It is also difficult to ripen, requiring specific conditions and high standards of care. It is for this reason that it has […]
Lockdown cabin fever getting to you yet? Dreaming of big blue skies, soaring mountains, long roads and tall forests, crisp clean air, lush green orchards, and vineyards – anything but the view of your own backyard? Now is the perfect time to plot a post-lockdown escape, to plan for some getting out there and exploring […]
