If I’ve said this once, I’ve said it a thousand times: Social media is more about sociology and psychology than sales and technology. FACT. Being behind the wheel of many social mediaRead More…
Guess what? The same things that irritate PRs and brand managers about bloggers and influencers, work in reverse too. While writing a post with advice for bloggers and influencers on successfully pitchingRead More…
As much as bloggers and influencers get irritated when agencies and marketers send them pitches that are irrelevant, lacking in info or completely generic shotgun approaches, so do PR’s when content creatorsRead More…
Marketers and Marketing Managers, I know you have been tempted to pull out your big scissors and cut your marketing budgets because, let’s face it, times are tough and wine buyers areRead More…
For many producers, great wine reviews do not come around often enough, especially if they come from a reputable wine critic, well-known wine personality or acclaimed magazine. But should the day arriveRead More…
With the change of seasons comes the beautiful transformation of our vineyards from vibrant and lively greens to deep oranges, golden hues and bright reds as summer gives way to a much-neededRead More…
I’m sure a lot of you have given much thought to the branding elements of your blog, business and website, such as the name and logo, and that you may be reasonablyRead More…
It is known as the Heartbreak Grape. Despite its popularity, Pinot Noir is not the easiest grape to cultivate. It is very thin-skinned, which makes it liable to get damaged in theRead More…
Lockdown cabin fever getting to you yet? Dreaming of big blue skies, soaring mountains, long roads and tall forests, crisp clean air, lush green orchards, and vineyards – anything but the viewRead More…
Extensively planted in the Cape from the beginning of the 20th century, Sauvignon Blanc vines were uprooted in the 1940’s because of poor plant material. Replanting started in the late 1970’s. ByRead More…