Wine Marketing Strategy:
- Strategic Brand Management
- Brand Positioning
- Developing Brand Elements for Brand Equity
- Designing Marketing Programs
- Integrated Marketing Communications, Advertising and Promotions Communications
- Product Development & Brand Extensions
- Designing and Implementing Brand Architecture Strategies
- Tasting Notes
- Blog Content
- Media Releases
Traditional & Digital Media:
- Media Liaison
- Media Product Drops
- Content Creation
- Managing of Platforms (Facebook & Instagram)
- Influencer Targeting
- Managing Promotions & Campaigns
Marketing Materials & other services:
- Photographic Services (food, food styling, lifestyle images, food and wine, venues, events, pack shots, accommodation, profiles, etc.)
- Recipe Development
- Design and print of Promotional & Marketing Material (banners, posters, business cards, brochures, flyers, labels and packaging)
- Website Development
Liquid Pulse is Elgin Vintners’ appointed PR and Communications expert for just more than 18 months. The contribution and difference Liquid Pulse has made towards brand awareness, brand building and marketing strategy for the Elgin Vintners brand has been enormous and noteworthy in the marketplace. Liquid Pulse follows a professional, focused, nearly-obsessed approach to following the strategy and goals set out for each project. We are extremely proud to be associated with Liquid Pulse as their reputation, values and work ethics are inspirational.
I had the privilege to have worked with Zelda for 3 years. She is dedicated, knowledgeable and her wine industry expertise will make her an asset to any wine producer’s marketing team. Her work ethics are professional, deadline oriented, and she knows how to put a briefing together to get the most out of her creative team. Being passionate about her clients’ brand image, she has a good eye for detail and a flair for creativity within the brand’s ethos. She has a sound understanding of both the online & offline media which her clients will find valuable and beneficial. She lives a brand, which gives it the necessary competitive advantage.
It was an absolute pleasure working with Zelda. The project really did fulfil its primary objective and generated the brand awareness we were seeking. We really felt that she listened and was able to adapt according to our needs. She is well-organised, detail-orientated and reliable which are noteworthy characteristics. Her knowledge of Twitter engagement, in particular, is an enviable skill.
Backsberg Estate Cellars
Zelda was appointed as the Public Relations Manager for the Voor Paardeberg Wine Estates and very quickly and professionally put Voor Paardeberg on the map. She organised many very successful functions and created extensive media publicity to create an image for the area. Thanks to Zelda the area gained substantial popularity and was a very much talked about “new” wine region. She is exceptionally professional, loyal and competent. Wine is her passion – she is knowledgeable not only with regards to wine, but also the wine industry and she is very well connected. If I have Zelda taking care of my company image I will be sleeping easy.
Vondeling Wine Estate, Voor Paardeberg
I have been working with Zelda for almost two years and it has been a real pleasure – and still is – every time we work together. She has extensive wine knowledge and her passion shows through everything she does. With her marketing background and skills, she can look at a product or project and knows exactly where to improve or add. She’s got an eye for detail and is immaculate with everything she presents. Always a pleasure dealing with her!
Elmarie Berry Good Food
Liquid Pulse has made a huge impact on the events run by CVO Marketing Pty Ltd over the last year, as her wine marketing advice and expertise in leveraging social media to achieve objectives at a value-for-money rate, has been much appreciated. I would highly recommend her as a valuable addition to any company’s marketing drive.”
Cobie van Oort
CVO Marketing Pty Ltd