Liquid Pulse managed the social media marketing for the Cabernet Franc Carnival for the second year of the event in 2018, now in it’s fourth year, on behalf of our client CVO Marketing.

Social media pages were set up on Facebook, Twitter and Instagram. Facebook followers increased with 715% while we increased engagement with 311% and post reach with 306%.

During the lead up to the event we collaborated with a professional chef, food stylist and photographer to create recipes for some of the acclaimed Cabernet Franc Wines. Recipes were used on all social media platforms to maximise exposure for the participating wine producers.